Strategic SourceWorks |Meet Our Leadership Team
Strategic SourceWorks is a consulting partner that helps product-led companies turn smart ideas into profitable, scalable realities by aligning product strategy, design, sourcing, quality, and go-to-market execution. Our team blends deep operational experience with practical, data-informed guidance so leaders can make confident decisions across the entire product lifecycle.
Our Values
We value clarity, accountability, and practical collaboration—working side by side with clients to deliver measurable results, not just presentations.
Our Vision
Our vision is to be the trusted partner product leaders rely on to build portfolios and supply chains that consistently grow profit, not complexity.
Our Mission
Our mission is to guide teams from idea to launch with integrated strategies for product, sourcing, quality, and brand so every product is designed, delivered, and marketed for sustainable profit.
Gilead Biggie
Gilead Biggie is the Principal and Co-Founder of Strategic SourceWorks, where he helps product-led teams turn complex ideas into profitable, manufacturable realities grounded in real-world engineering discipline.
Trained as a mechanical engineer and battle-tested through hands-on design, prototyping, and leadership in demanding environments such as rapid product launch, field testing and collegiate design competitions. He brings a rare blend of technical depth, out of the box thinking, and business acumen to every client engagement.
As a former mechanical engineer for industry leading simulation, testing and analysis leaders, Gilead has spent his career ensuring the correct advanced tools are used to predict how products behave before they ever reach production—experience he now channels into de-risking product, sourcing, and supply chain decisions for his clients.
He is passionate about helping leaders replace guesswork with clarity, bridging the gap between strategy and execution so that every product launched is not just innovative, but reliably buildable, scalable, and profitable.
Bill Merrow
Bill Merrow is the Co‑Founder of Strategic SourceWorks and a seasoned marketing strategist who has helped hundreds of companies clarify their value, reach the right customers, and scale profitably.
He has served as a fractional Chief Marketing Officer to more than 100 firms worldwide, built and led a 40,000‑person sales force, and driven over $500 million in sales through innovative direct response and demand‑generation campaigns.
With a background that spans startup advising, international marketing leadership, and executive roles in digital and technology-focused organizations, Bill brings a rare mix of strategic vision and in‑the‑trenches execution to every engagement.
He pairs formal training in accounting and behavioral science with a deep understanding of buyer psychology, helping clients design brands, offers, and go‑to‑market strategies that not only win attention, but consistently convert into profitable, long‑term customer relationships.
Strategic Source Works LLC
2604 Elmwood Avenue Suite 152
Rochester, New York 14618
Phone: 585.269.8203